![]() Decades of research and attempts to educate the public have failed to eradicate the misinformation. The false claims, despite extensive investigation showing no relationship, have had a disastrous effect on public health. The persistent claim that vaccines cause autism is a prime example of Brandolini's law. ![]() Brandolini stated that he was inspired by reading Daniel Kahneman's Thinking, Fast and Slow right before watching an Italian political talk show with former Prime Minister Silvio Berlusconi and journalist Marco Travaglio. ![]() The adage was publicly formulated in January 2013 by Alberto Brandolini, an Italian programmer. The amount of energy needed to refute bullshit is an order of magnitude bigger than that needed to produce it. Difficulty of refuting false or misleading informationīrandolini's law, also known as the bullshit asymmetry principle, is an internet adage coined in 2013 that emphasizes the effort of debunking misinformation, in comparison to the relative ease of creating it in the first place.
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